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Jan 7

Brand Identity: Its Importance and Building Elements


Your brand is your most important asset. It’s a promise to your customer, and it defines what your audience believes about you. A strong brand identity helps form a connection with customers based on the values that it stands for and the services and solutions it offers. A strong brand identity will automatically lead to higher brand loyalty among your customers. On the flipside, however, missing a well-thought brand identity could backfire, as customers might forget about your brand, or even worse start associating negative values with your brand.

When you hear the words “brand identity”, what’s the first thing that comes to your mind? Odds are that your mind immediately slipped to a brand’s logo. Now, a logo isn’t the only element that shapes brand identity. Brand identity actually refers to the distinct look that consumers associate with your brand, and this involves quite a few other components, like colors, fonts, patterns, icons and much more.

A modern and eye-catching logo

Your logo is the keystone and the most responsible element for building your brand. This is the Holy Grail of your brand identity, the symbol that will represent your company from letterheads to billboards, from business cards to annual reports. And this makes it supremely important that you invest in an eyeball grabbing and unique logo that immediately catches the attention of your viewer.

A modern and eye-catching logo will make your brand stand out from the rest and will make a mark in the minds of the customers. Think about how effortlessly identifiable the Apple logo is, and how just seeing it gives you an idea of what the company strives to be.

A responsive and easy to navigate website that defines your digital presence

When creating their websites, too many companies make the mistake of adopting a laser-guided focus towards gorgeous web design, without paying enough attention to how said web design will incorporate and reflect brand identity. A website’s design needs to actively be part of what expresses the brand’s values and ideas to the public, especially if your business relies on a strong online presence. A well-designed, responsive and easy to navigate website motivates users to discover more about the brand, and eventually become a customer.

It is also important that the font should is easily readable, the content is up-to-date, relevant and engaging to the captive audience. Having an effective and well-placed call to action buttons will allow users to interact with the site and establish more engaging relations with your brand.

Digital and print media

Print media’s importance has slowly faded with the advent of digital media, but that’s not to say that it has lost its role. Magazines and newsletters sent to customers still play their part increasing brand awareness.

Digital media, however, is the new behemoth, and it is here to stay. While its strength lies more in creating engagement with customers than building brand image, its prevalence means that it cannot be overlooked as a tool to develop your brand identity. It is important to address all sorts of media whether mobile content, social media, and email marketing, to increase your brand awareness and imprint it in the minds of your customers.

Keep in mind that increasing your brand awareness benefits your business, only and only if you have a well-thought brand and brand identity. So before you start spending huge amounts on increasing your brand awareness, make sure your brand is ready to show itself to the world. And for that, we are here to help you to address all the important components, as discussed above, to make your presence felt in the realm of brands.

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