Successful businesses do more than just try to offer the best balance of price and quality for whatever product or service they offer.
Price and quality are important, of course, but the business that knows how to market itself most effectively will always attract the most customers, even if competitors offer lower prices and/or higher-quality products/services.
You need more than just a name. You need a brand. A great name and a strong brand identity are certain to drive more people to your business, and it just might be the difference-maker you need to avoid being one of the 9 out of 10 startups that fail.
Finding a brand-worthy name is tricky – professional brand design companies like DD Minds wouldn’t be in business in Washington DC if it were easy. But there are a few rules anyone can use to help find the best possible name, including:
Thankfully, you’re not limited to just your business name when it comes to catching customers’ eyes. You also have the picture that’ll accompany your name – your logo – at your disposal.
Logo design is a delicate art. You need to create a truly memorable image, which is much easier said than done. We recommend you…
Many businesses make the mistake of undervaluing the importance of branding. Unlike, say, tax accounting or IT work, it’s something that anyone can do. Anyone can come up with a name and a logo. But it takes a professional to really get it right. Any money spent on branding isn’t really an expense – it’s an investment. Having your brandbook (a collection of all your branding material including logo, icon, color scheme, typography, and even the writing style used in your literature, along with brand guidelines/instructions on how all that branding is to be properly applied) done up by a creative agency like DD Minds is a sure way to get more people in the door, which in turn will allow you to have an easier time meeting your revenue goals.