The modern world of advertising has taken traditional forms of marketing and turned them all into digital formats. From social media marketing and search engine optimization to advertising on Google and online magazines, there are many types of digital marketing. The key to a successful marketing campaign is understanding which types of digital marketing will work best for your unique audiences.
Facebook, Twitter, Instagram and Pinterest, oh my! There are many different social media networks with new ones popping up every year. Companies put a lot of time and budget into social media marketing, only to have the platform appear irrelevant after a few years (delicious, anyone?). Our pros at DD Minds can help you identify which social media networks you should target based on where your customers are already at. For example, small businesses focusing on home improvement products or services can showcase their work on Pinterest and Houzz. This can help to attract more potential buyers by promoting the brand within a micro-market such as Eastern Washington DC at a minimal cost.
A couple of weeks ago, we talked about the importance of your company website and how it can be an additional sales team member. When thinking about SEO, our team at DD Minds works with customers to identify what the best search phrases are for your specific business. Each phrase is then given its own page on your website. This strategy will match exactly what people are searching to the services you offer, leaving no doubt that they are in the right place to make a purchase.
Advertising via search engines is often called paid per click campaigns or PPC. These campaigns can be very competitive given the search phrases and the volume of people searching these terms. Our marketing professionals at DD Minds will help you identify where you should be allocating your budget and where your ads are performing best. In addition, we can fine tune your digital marketing strategy by limiting how often, what geographic locations and when your ads show up.
Similar to advertising on search engines, you may want to do some online advertising on specific websites. These are places your customers frequently visit, such as industry or trade associations, publications and conferences. Unlike the text only ads you will have on Google AdWords, you may have the opportunity to show display advertisements. Online advertisements can vary in size and shape, but you’ll be able to include graphics and even animation if you like. Online advertising usually takes place in valuable real estate on websites, such as the top or right sidebar of the page. This ensures your customers will see your ads in only very relevant places.
Now that we’ve walked you through the basic forms of digital marketing, our goal is that you have a better understanding of all it can do. Digital marketing is key to a successful marketing campaign because it takes your company and puts it right in front of your exact audience. With help from our team, you can take advantage of all the places your customers are currently visiting online and maximize your brand awareness. It’s just a click that stands between you and your successful digital marketing campaign.