First things first, a couple quick definitions: a responsive website automatically resizes itself to fit the screen it’s being viewed on, which makes the site mobile-friendly by nature because it automatically conforms to the relatively small screen of a smartphone or tablet.
This is 2015. Over 200 million Americans, roughly two-thirds of the population, own smartphones. Any modern day business that doesn’t have a responsive, mobile-friendly website at this point is doing itself a great disservice. Here’s how adopting a responsive website will lead to more profits for your business:
The days of the phonebook are long over. Now, when someone needs to find a business in town that offers what they want, whether that’s gravel or a massage or Chinese food or whatever, they look it up online.
This is why search rankings are so important for businesses – if someone searches for a business of your type and a competitor is listed above you, more times than not they’ll go with that competitor rather than you. It works the other way around, too – if you can manage to have the highest search ranking in town, then you can attract more customers from the web than any of your competitors.
Having a mobile-friendly website will improve your search rankings. Want proof? Just take a look at this FAQ from the official Google Webmaster Central Blog. Here’s a highlight: “[We] boost the rankings of mobile-friendly pages — pages that are legible and usable on mobile devices — in mobile search results worldwide. (Conversely, pages designed for only large screens may see a significant decrease in rankings in mobile search results.)”
That SEO boost will bring more people to your site, and being mobile-friendly also enhances the experience for potential customers once they’ve already clicked the link on Google and started loading your site.
A responsive site loads faster than non-responsive sites. Now, this might mean only a difference of a few seconds, but that’s more significant than it sounds when you consider that 40% of people back out of any website that takes longer than 3 seconds to load.
At the end of the day, the biggest concern is your bottom line.
A mobile-friendly website is mandatory for every business, big or small, because its effect on SEO and user experience makes it an incredibly cost-effective way to get your name out there (again, there are 200 million+ mobile phone owners in the US alone), and more people being aware of your brand translates directly into more sales.
DD Minds in Washington DC creates responsive sites that allow you to improve your search rankings and increase brand awareness, which in turn means you’ll have a much easier time meeting your revenue goals.