Customers often ask us, “Do we need SEO?” and the resounding answer is and always will be “Yes!”. Search engine optimization has been important since people have started using the internet to find information. Without optimization, no one would be able to find your website using a search engine and you would rely on website referrals alone. With SEO, you will be doing everything in your power to ensure the search engine spiders are finding you and listing you in results pages.
If your website is simply a homepage with a bunch of images and no text, you may as well be invisible online. In order to have a measurable online presence, you must engage in search engine optimization. Your website can be more visible by having multiple pages. Each of these pages should be focused around a certain keyword phrase you want people to find you for. You can go an extra step by including metadata for each page: a title, description and targeted keywords or tags related to the page. Each image on your website should have a short description that is keyword rich as well.
This brings us to the next point of website optimization. Not only should your website have multiple pages of copy, metadata and descriptions for all of your images, these all need to be optimized for the keyword phrases you are targeting. In the past, people engaged in black hat SEO tactics. For example, if a website background was white, they could include white text that contained their keywords repeated over and over again. The search engines soon found this irregularity and punished websites for this black hat SEO practice. SEO isn’t easy, it is an artful expression that balances keyword densities with real life information that will be relevant to your customers. Only true writing professionals can pull this off well.
Once you have optimized your website for online visibility, you will need to monitor the results. We work with customers in Washington DC area to monitor their SEO results in various analytic systems such as Google Analytics. After establishing a benchmark for performance, we work with clients to perform A/B variant testing and find what works best for their specific goals. We are continuously testing and optimizing so that the website is more of an evolving, organic creature than a “one and done” object.
If you engage in search engine optimization, the end result will be a high efficiency online presence. You will be able to measure your website performance month over month and win more customers in the long term. SEO is still relevant and useful for gaining an online presence along with new customers. Contact our experts, and we’ll show you how.