In the past, having a company website was an option. It was a nice option to have, but not vital. Those days are long gone as the internet is widely spread now. Your competitors, your partners and your best potential customers are online. Websites serve as the 6th man of your figurative basketball team of employees: waiting on the bench, warmed up and ready to win the game for you. A company website should be another sales team member. A way for you to gather lead information and a resource for customers.
One way to think of a website is that it is your best sales and marketing tool. You can present your mission, services and even an online catalog in one place. All of this information can be put together in a way that is easy to understand and navigate. We assist our customers with website development that will attract more customers to the website. At DD Minds we primarily focus on website design, ensuring your site represents your brand and aesthetic. Design must also be user friendly and emphasize the key content. We focus on pinnacle keyword phrases that translate to your bottom line sales dollars.
Sales teams across the country focus on networking and doing all they can to sell to customers. Websites can help to gather information from people who are genuinely interested and help to qualify them better. As leads come in, your website will be able to gather and record their contact information along with what they are interested in. This can help you to identify which part of the funnel they are in, and assign the appropriate person to follow up. We stress with customers that is important to have lead forms throughout websites so that people can easily get in touch.
The internet makes it easy for people to find information, but you can ensure they are finding the appropriate information on your own website. Blogs, videos, whitepapers and many other resources can be at your customer’s, along with prospective customer’s fingertips. Online catalogs, with or without pricing, can help to show people they are on the right website and have found what they are looking for. Resources on your website are important to help increase trust and demonstrate expertise.
Your website can be the difference between a person casually interested in a service or product, and the person making a purchase and becoming your new valuable customer. As demonstrated, websites can be a new member of your sales team, a way to gather key lead information and provide resources that make the difference in closing a sale or retaining a new customer. DD Minds can develop web pages that will appeal to your target audiences. All you need to start the process is to contact us by the most convinient way of yours.