logo / brand identity / catalogue
MyCarSeat is a child safety car seat brand whose mission is to be a one stop shop for child passenger safety services and information. The company approached us to create a logo, brand guidelines and design a product marketing brochure and catalogue.
The first step in the process was to create a logo and identify the brand. To accomplish this we chose a heart with a smiling baby nestled inside to represent their concern for child safety. Our creative team also carried that theme throughout the branding guidelines and marketing materials.